Six findings, and what Tadka does about each one.
Generating an ad is free everywhere now. What the evidence rewards is the judgment around it: checked before spend, refreshed before it fatigues, in the buyer's language, with the rules respected.
+27%
More clicks when an ad passes as human: 0.79% against 0.62% when it reads as AI.
Creative Score
Every ad is checked before you spend: does it read as AI, is the brand in the first frame, is the text overlay there, are all sizes present, does the wording trip a rule. Each check cites its source.
71%
Of owners do all their marketing themselves, and 42% have under an hour a day for it.
Answer one question on Monday. Get a feed post, a two-size ad set, a story, a Google Business Profile post, an email and a review card. Approve in ten minutes. Friday brings a readout in plain sentences.
45%
Fewer conversions by the fourth time the same person sees the ad.
Fatigue alerts
Ad-level results from your Meta account. An ad is flagged when its cost per result doubles or frequency passes three a week, with a replacement set proposed before performance collapses.
16%
Of ads are recalled and correctly branded. A rejected ad is remembered by nobody.
Rules checked before publish
Housing, credit, employment, health, alcohol and income-claim wording is flagged under the brief, and Meta's special ad category is set when you publish.
$1.5B
Spent on click-to-WhatsApp ads, and 71% of emerging-market advertisers now use them.
Words in the picture, in their language
Headlines rendered inside the image in fifteen languages, with correct Polish, Turkish and Hindi scripts and right-to-left Arabic. Meta translates text fields, never the picture.
32%
Lower cost per action from diversified creative, in Meta's own test.
What is winning this month
Which hook, style, audience and format are winning from your own ad data, and one click to make more like them. Real variety is measured too: a batch of recolors is called a batch of recolors.