Free tools

The numbers behind winning ads, in seconds.

Calculators and utilities we use ourselves. Free, no signup, no paywall on the results.

Breakeven ROAS calculator

Know the exact ROAS where your ads stop losing money.

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Creative testing budget calculator

How much it really costs to test N creatives properly.

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UTM link builder

Clean, consistent campaign URLs in seconds.

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Once the math says you need more creative, Tadka makes the volume part easy →