Tadka for TikTok ads
Tadka helps TikTok advertisers solve their biggest bottleneck: creative supply. TikTok's auction and Smart+ campaigns reward frequent refreshes and high variety, fatiguing creative within days. From one product photo, Tadka generates short 9:16 video ads from twelve templates and hundreds of on-brand vertical image creatives, then learns which convert.
One creative, exported in every ratio TikTok ads runs.
Why TikTok ads burn through creative
TikTok's auction rewards fresh, native-feeling creative more than almost any other channel. Creative fatigue hits in days, not weeks, and TikTok itself recommends refreshing or adding new ads roughly every 7 days to avoid CPM creep and frequency burn. On top of that, Smart+ campaigns (TikTok's automated, PMax-style product) are explicitly built to test many creatives at once and lean toward winners, so the system is only as good as the volume and variety of assets you feed it.
That's the gap Tadka fills: Meta Advantage+, Google PMax, and TikTok Smart+ are all starved for creative variety. Tadka is the creative supply.
What Tadka does for TikTok advertisers
- Turn one product photo into short 9:16 video ads: a week of three-second hooks, a cast spokesperson, an acted-out five-star review, apparel on a model, before-and-after reveals, sensory and pour macros.
- Turn one brief into hundreds of on-brand image creatives across a style matrix (hook angle, layout, color, offer, audience cue), all in 9:16 vertical to match TikTok's full-screen format.
- Produce UGC-style and "unpolished" looks alongside clean product shots, since native-feeling creative typically outperforms obvious ads on TikTok.
- Spin up enough distinct concepts to keep a Smart+ / Spark Ads rotation fresh on a weekly cadence.
- Learn which creatives convert (Growth and Scale) and bias future generations toward winning angles.
Video and static, both, priced per run
TikTok is video-first, and Tadka makes video. Twelve templates run on Seedance 2.0 in 9:16 (and 1:1, 4:5, 16:9 where you need them). Video costs more credits than images, from 25 credits a run at 720p and scaling with resolution and length; the price is shown before you click and a failed run returns its credits. Video needs a paid plan, the 5 free credits cover images only.
Where Tadka stops: it does not edit footage you already shot, and it never puts a specific real person on screen. Presenters are AI-generated from a description, not an uploaded face. Static image ads, carousel frames, thumbnails and end-cards come from the same brief.
Recommended creative volume for TikTok
TikTok rewards frequent refreshes and a wide testing surface. A rough starting guide:
| Stage | New concepts / week | Variants per concept | Refresh cadence |
|---|---|---|---|
| Testing (new account/offer) | 8-12 | 3-5 | Weekly |
| Scaling (proven winners) | 4-6 | 5-8 | Every 7-10 days |
| Smart+ feed | 10-20 | 5+ | Continuous |
These are starting points, not rules; your fatigue curve depends on spend and audience size. The point: TikTok eats creative faster than manual design teams can produce it.
Plans for TikTok media buyers
Monthly plans that renew automatically, cancel anytime. Every new account starts with 5 free creatives, no card needed.
- Starter, $9 a month: 60 credits a month, image and template generation with your creative library. Enough to validate vertical static angles before committing budget.
- Growth, $39 a month: 200 credits a month, plus Meta publishing, Campaigns and the Learning Loop.
- Scale, $49 a month: 400 credits a month. The right plan for an always-on Smart+ rotation with video in the mix.
- Need more? Top up credits at any time. Agencies: workspaces and a Pro tier are coming. Email hello@tadkai.io for early access.
ICP: growth and performance marketers at DTC and ecommerce brands, agencies, and solo founders who can't staff a full design team.
FAQ
Does Tadka make TikTok videos?
Yes. Twelve video templates on Seedance 2.0 turn one product photo into short 9:16 clips: a week of three-second hooks, a cast spokesperson, an acted-out five-star review, apparel on a model, before-and-after reveals, and sensory or pour macros. Video costs more credits than images and the price is shown before you run it; it needs a paid plan. Tadka does not edit footage you shot yourself, and presenters are AI-generated, never a real uploaded face.
How does Tadka help with TikTok Smart+ campaigns?
Smart+ (TikTok's automated, PMax-style product) tests many creatives and leans toward winners, so it's only as strong as the variety you feed it. Tadka turns one brief into hundreds of on-brand vertical image variants and short video clips from templates, giving Smart+ a deep asset pool. On Growth and Scale it learns which creatives convert to bias future output.
How many TikTok creatives should I be running?
Plan for frequent refreshes. A reasonable starting point is 8-12 new concepts per week with 3-5 variants each while testing, refreshing roughly every 7 days to avoid fatigue and CPM creep. Smart+ feeds can absorb far more. Tadka exists to produce that volume without a manual design bottleneck.
What does Tadka cost for TikTok advertisers?
Tadka runs flat monthly plans, and every new account starts with 5 free creatives, no card needed. Starter is $9 a month for 60 credits with image and template generation. Growth is $39 a month for 200 credits plus Meta publishing, Campaigns and the Learning Loop. Scale is $49 a month for 400 credits (about 12 cents each), ideal for an always-on rotation. Video runs cost more credits than images and show their price before you click. Credit top-ups are available on every plan; agencies can email hello@tadkai.io for early access to workspaces and the Pro tier. Cancel anytime.
Try it on your own brand.
Describe your product and watch it become a grid of audience-tuned ads in minutes.
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