Tadka for Meta (Facebook & Instagram) ads
Tadka helps Meta advertisers feed Advantage+ the creative variety it's starved for. Turn one brief into hundreds of on-brand, audience-tuned image creatives across a style matrix, add short video ads from twelve templates, then let Tadka learn which ones convert and double down. Built for performance marketers running Facebook and Instagram, it's the creative supply behind your automated bidding. Plans from $9 a month, with 5 free creatives to start.
One creative, exported in every ratio Meta (Facebook & Instagram) ads runs.
Why Meta ads need creative variety, not just better targeting
Meta has moved the optimization to the machine. Advantage+ Shopping Campaigns and Advantage+ Audience decide who sees what, when, and for how much. The one lever they can't pull for you is creative. The algorithm needs a deep, varied pool of assets to test against micro-audiences across Feed, Stories, Reels, and the broader placements network.
Most teams are creative-starved: a handful of static images recycled until they fatigue. Tadka is the creative supply that keeps Advantage+ fed, so the system has enough variety to find and scale winners.
How Tadka works for Facebook & Instagram
- One brief in, a style matrix out. Describe the product, offer, and brand. Tadka generates hundreds of on-brand image variations across angles, hooks, color treatments, and layouts.
- Video from the same photo. Twelve video templates (three-second hooks, product reveals, a cast spokesperson, an acted-out review, before and after, sensory macros) give Reels and Stories a clip in 9:16, 4:5, 1:1 or 16:9.
- Audience-tuned. Spin variants for distinct segments (prospecting vs. retargeting, cold vs. warm, different value props) so Advantage+ has options to match.
- Placement-aware sizing. Export square (1:1), portrait (4:5), and Stories/Reels (9:16) formats so creatives render natively across Meta placements.
- It learns what converts. On Growth and Scale, Tadka publishes to Meta (created paused, behind your approval), scores every creative on ROAS and biases future generations toward the styles, angles, and motifs that actually drive results.
Recommended creative volume for Meta
Meta's own guidance and most performance playbooks favor refreshing creative often and giving Advantage+ enough variety to test. A rough starting point by spend:
| Monthly Meta spend | Active creatives | New creatives / month |
|---|---|---|
| Under $5k | 10-20 | 20-40 |
| $5k-$25k | 20-50 | 50-150 |
| $25k-$100k | 50-150 | 150-500 |
| $100k+ | 150+ | 500-2,000+ |
The point isn't volume for its own sake; it's giving the algorithm enough distinct variations to escape creative fatigue and find non-obvious winners.
Images and video, priced per run
Tadka makes static image creatives and short video ads. Images cost one credit or a few credits per template run. Video runs on Seedance 2.0 and costs more (from 25 credits a run at 720p, scaling with resolution and length); the price is shown before you click, a failed run returns its credits, and video needs a paid plan because the 5 free credits cover images only.
What Tadka does not do: edit your own footage, or put a specific real person on screen. Presenters are AI-generated from a description, never an uploaded face.
Who it's for
- Growth and performance marketers at DTC and ecommerce brands who are bottlenecked on creative, not media buying.
- Agencies managing many Meta accounts that need on-brand variety per client without scaling a design team. Workspaces and a Pro tier are coming; email hello@tadkai.io for early access.
- Solo founders running their own Facebook & Instagram ads who can't afford a creative studio.
Pricing
Monthly plans that renew automatically, cancel anytime. Every new account starts with 5 free creatives, no card needed.
- Starter, $9 a month. 60 credits a month, image and template generation with your creative library. Enough to test whether more variety moves your Meta results.
- Growth, $39 a month. 200 credits a month, plus Meta publishing, Campaigns and the Learning Loop, so Tadka learns which creatives convert and generates more like them.
- Scale, $49 a month. 400 credits a month, for accounts scaling volume.
- Need more? Top up credits at any time. Agencies: workspaces and a Pro tier are coming. Email hello@tadkai.io for early access.
Pick a plan at tadkai.io and feed Advantage+ the variety it's been missing.
FAQ
Does Tadka make video ads for Reels and Facebook video?
Yes. Twelve video templates on Seedance 2.0 turn one product photo into a short clip: three-second hooks, product reveals, a cast spokesperson, an acted-out five-star review, before-and-after reveals, sensory macros and more, in 9:16 for Reels and Stories or 4:5, 1:1 and 16:9 for Feed. Video costs more credits than images and the price is shown before you run it. Tadka also produces static and image-based creatives sized for every Meta placement.
How does Tadka help Meta Advantage+ campaigns specifically?
Advantage+ automates targeting and bidding but relies on you to supply creative. Tadka turns one brief into hundreds of on-brand image variations across a style matrix, plus short video from templates, giving the algorithm the variety it needs to test against micro-audiences and find winners. On Growth and Scale it publishes to Meta (created paused), scores every creative on ROAS and generates more of what converts, so you fight creative fatigue without a bigger design team.
How many creatives should I run on Meta?
It scales with spend. Under $5k/mo, roughly 20-40 new creatives per month with 10-20 active is a reasonable start; at $100k+/mo you may want 500-2,000+ new creatives monthly. The goal is enough distinct variation for Advantage+ to test and escape fatigue. Tadka's Scale plan is $49 a month for 400 credits; higher-volume accounts top up credits at any time.
What does it cost to start?
Every new account starts with 5 free creatives, no card needed. Paid plans are monthly and renew automatically: Starter is $9 a month for 60 credits (about 15 cents each) with image and template generation. Growth is $39 a month for 200 credits plus Meta publishing, Campaigns and the Learning Loop. Scale is $49 a month for 400 credits (about 12 cents each). Credit top-ups are available on every plan. Agencies: workspaces and a Pro tier are coming, email hello@tadkai.io for early access. Cancel anytime and you keep access until your month ends.
How do I generate a Facebook ad with AI?
Describe your product, brand and target audience, and Tadka generates hundreds of on-brand image variations sized for Facebook feed, Stories and Reels, then you export the winners straight into Meta Ads Manager or publish them from Tadka (created paused) on Growth and Scale. There is no design step: one brief becomes a full style matrix in minutes, and Tadka learns which creatives convert to make more like them.
Try it on your own brand.
Describe your product and watch it become a grid of audience-tuned ads in minutes.
Start free with 5 creatives