Tadka for Google Performance Max

Why Performance Max needs creative variety

PMax doesn't let you pick placements or audiences by hand. Google's AI mixes and matches your assets across Search, Display, YouTube, Discover, Gmail, and Maps, then optimizes the combinations that work. That machine is only as good as the asset variety you feed it. Thin asset groups (one or two images) give the algorithm almost nothing to test, so it stalls on a single tired combination.

The bottleneck is creative supply. Advantage+ on Meta and PMax on Google are *starved for variety*. Tadka exists to be that supply: one brief becomes hundreds of distinct, on-brand images you can route into asset groups.

How Tadka fits PMax asset groups

• One brief, a full style matrix. Describe the product, offer, and brand once. Tadka outputs many image creatives across angles, layouts, color treatments, and audience cuts.
• Fill every image slot. PMax asset groups accept up to 20 images (landscape, square, portrait) plus logos. Tadka helps you fill all of them with genuinely different concepts, not crops of the same shot.
• Fill the video slots too. Twelve video templates produce short product clips in 16:9, 9:16, 1:1 and 4:5; upload them to YouTube and add them as video assets instead of leaving the slot to auto-generated video.
• One asset group per audience theme. Spin up multiple asset groups around different search themes or audience signals, each with its own creative set tuned to that intent.
• Performance feedback loop. On Growth and Scale, Tadka learns which creatives convert and steers the next batch toward winning styles.

What Tadka does and does not cover (be clear on this)

• Covered: marketing images and product imagery for PMax image and logo assets across landscape (1.91:1), square (1:1), and portrait (4:5) formats, plus short video clips from twelve templates for the video slots (video costs more credits than images, from 25 credits a run at 720p, priced before you click, paid plans only).
• Not covered: editing footage you already have, and long-form or scripted brand films. Presenters in video templates are AI-generated from a description, never a real uploaded face.
• You still write headlines, long headlines, and descriptions, plus set your final URL and audience signals in Google Ads.

We'd rather be straight with you: Tadka solves the *creative supply* problem for PMax, which is where most advertisers are thinnest.

Recommended creative volume per asset group

More distinct images give Google's optimizer more to test. A practical starting point:

These are images per asset group, not per account. The goal is *variety the algorithm can choose from*, then prune what underperforms.

A simple workflow

1. Write one brief in Tadka: product, offer, brand colors, audience.
2. Generate a matrix of image creatives across styles and formats, and a video clip or two from the templates.
3. Load asset groups in Google Ads, one per audience or search theme, filling all image and logo slots.
4. Let PMax test, then read which creatives convert.
5. Regenerate the next batch biased toward winners (Growth and Scale).

Pricing

Monthly plans that renew automatically, cancel anytime. Every new account starts with 5 free creatives, no card needed.

• Starter, $9 a month: 60 credits a month, image and template generation with your creative library. Enough to populate one or two PMax asset groups and try the workflow.
• Growth, $39 a month: 200 credits a month, plus Meta publishing, Campaigns and the Learning Loop.
• Scale, $49 a month: 400 credits a month, for marketers actively scaling PMax.
• Need more? Top up credits at any time. Agencies: workspaces and a Pro tier are coming. Email hello@tadkai.io for early access.

Pick a plan at tadkai.io and fill your first asset group today.