Tadka for Google Performance Max

Why Performance Max needs creative variety

PMax doesn't let you pick placements or audiences by hand. Google's AI mixes and matches your assets across Search, Display, YouTube, Discover, Gmail, and Maps, then optimizes the combinations that work. That machine is only as good as the asset variety you feed it. Thin asset groups (one or two images) give the algorithm almost nothing to test, so it stalls on a single tired combination.

The bottleneck is creative supply. Advantage+ on Meta and PMax on Google are *starved for variety*. Tadka exists to be that supply: one brief becomes hundreds of distinct, on-brand images you can route into asset groups.

How Tadka fits PMax asset groups

• One brief, a full style matrix. Describe the product, offer, and brand once. Tadka outputs many image creatives across angles, layouts, color treatments, and audience cuts.
• Fill every image slot. PMax asset groups accept up to 20 images (landscape, square, portrait) plus logos. Tadka helps you fill all of them with genuinely different concepts, not crops of the same shot.
• One asset group per audience theme. Spin up multiple asset groups around different search themes or audience signals, each with its own creative set tuned to that intent.
• Performance feedback loop. On the Growth plan, Tadka learns which creatives convert and steers the next batch toward winning styles.

What Tadka does and does not cover (be clear on this)

Tadka is image-only today. That means:

• Covered: marketing images and product imagery for PMax image and logo assets across landscape (1.91:1), square (1:1), and portrait (4:5) formats.
• Not covered: video assets. If you leave video slots empty, PMax may auto-generate a basic video from your assets, but Tadka does not produce video creatives yet.
• You still write headlines, long headlines, and descriptions, plus set your final URL and audience signals in Google Ads.

We'd rather be straight with you: Tadka solves the *image* supply problem for PMax, which is where most advertisers are thinnest.

Recommended creative volume per asset group

More distinct images give Google's optimizer more to test. A practical starting point:

These are images per asset group, not per account. The goal is *variety the algorithm can choose from*, then prune what underperforms.

A simple workflow

1. Write one brief in Tadka: product, offer, brand colors, audience.
2. Generate a matrix of image creatives across styles and formats.
3. Load asset groups in Google Ads, one per audience or search theme, filling all image and logo slots.
4. Let PMax test, then read which creatives convert.
5. Regenerate the next batch biased toward winners (Growth plan performance feedback).

Pricing

• Starter - $0/mo: up to 50 creatives/month. Enough to populate one or two PMax asset groups and try the workflow.
• Growth - $49/mo: up to 2,000 creatives/month plus performance feedback, for marketers actively scaling PMax.
• Scale - custom: for agencies running PMax across many clients and SKUs.

Start free at tadkai.io and fill your first asset group today.